Nov 2019 – present

I build custom, high-performance Wordpress websites that are more than just a digital presence, they are your most powerful business tool. By blending strategic design with cutting-edge development, I create sites that captivate your audience on any device and convert visitors into loyal customers.
My process is built on a simple promise: your website will be fast, reliable, and meticulously engineered to reflect your unique brand while delivering measurable results. Let’s move beyond a template and build a digital asset designed not just to exist — but to perform.
Recent Projects
Experience
PDF ResumeWebsite Developer / Digital Project Manager
Synthesis Agri-food Network
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Engineer responsive high-performance WordPress websites from custom design mockups (Adobe XD), applying UX/UI and adhering to SEO/GEO/AEO best practices and web accessibility standards.
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Perform technical SEO audits and optimization, resulting in improved search rankings through structured data implementation, keyword research, and AI search preparedness.
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Manage full client website lifecycles on VPS hosting environments, including CMS management, security updates, and performance monitoring.
- Support integrated digital marketing strategies through social media integration and web content management.
Interactive Developer
Alchemy Systems
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Engineered full-cycle interactive courses using Articulate Storyline, HTML5, and Adobe CC, ensuring SCORM/AICC compliance for seamless LMS integration.
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Produced and edited high-quality multimedia assets (audio, video, graphics) with Adobe Creative Cloud to create immersive learning experiences.
- Delivered front-end web development, maintenance, and analytics reporting.
Website Developer / IT Administrator
Cadsoft Corporation
- Built and managed e-commerce websites and online communities to successfully market, train, and sell 3D architectural software to a global audience, managing multiple revenue streams.
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Designed and executed multi-channel marketing campaigns, including email, digital ads, and landing pages, supported by high-conversion marketing collateral (brochures, banners, surveys).
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Analyzed key performance indicators across sales, web traffic, and campaign data to generate insightful reports and presentations that informed strategic decisions.
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Managed the full scope of IT infrastructure, ensuring operational excellence for web/file servers, Active Directory, network security, and data integrity, reducing downtime and supporting business continuity.
More experience
Directsave
Web Developer / Digital Marketing ManagerDrive revenue for promotional goods and school clothing programs through strategic website design, development, and branding.


Mandel Scientific
Web DeveloperDesigned and developed responsive websites, digital catalogs and graphics to showcase scientific equipment.


Holstein Canada
Website DeveloperManage the Holstein Canada website and create artwork for the Master Breeder awards. Help create the National Livestock Identification for Dairy website.

Downtown Guelph Board of Management
Website DeveloperDesign and develop the board website and provide website development and digital marketing for downtown vendors.
University of Guelph (1997 - 2002)
IT Administrator for the Office of Research- Provide IT support and leadership as a resource to more than 150 researchers and senior staff, configuring and up-dating workstations, networks and peripherals to allow maximum benefit for users working from both the office and in remote locations
- Create websites and other digital communications to promote research and education for animal and food sciences
Services
Website Development
Beyond stunning design and seamless functionality, I integrate technical SEO/GEO, digital marketing strategies, and conversion optimization from the ground up. The result is a powerful, all-in-one digital asset that ranks well, attracts the right audience, and drives measurable business growth. Let’s build your competitive advantage.
Wordpress Management
Stop worrying about website updates, security threats, and technical glitches. I offer reliable WordPress management and maintenance services to keep your site secure, fast, and updated ensuring your website remains a reliable, high-performing asset that works for you 24/7.
Website Development
Whether you’re launching a new business or ready to level up your online presence, I build custom WordPress websites designed to work as hard as you do. Every site is crafted for performance, built to reflect your brand, and engineered to convert visitors into customers — not just look good doing it. Backed by Technical SEO, AI Optimization, CRO, and custom Analytics Dashboards, you get a complete digital foundation built for long-term growth. Let’s build something that moves your business forward.
Technical SEO/GEO
Your website is only as powerful as the strategy behind it. That’s why every project I take on is backed by a full suite of growth-focused services designed to drive real, measurable results. Technical SEO ensures search engines can find, crawl, and rank your site with confidence. AIO (AI Optimization) future-proofs your visibility as search behavior continues to evolve beyond traditional results. Conversion Rate Optimization (CRO) transforms your existing traffic into paying customers by removing friction and guiding visitors toward action. And with custom Analytics Dashboards, you get clear, real-time visibility into exactly what’s working — so every decision is backed by data, not guesswork.
Wordpress Maintenance
Stop worrying about website updates, security threats, and technical glitches. I offer reliable WordPress management and maintenance services to keep your site secure, fast, and updated ensuring your website remains a reliable, high-performing asset that works for you 24/7.












